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CRO Articles By Rich Page

User-Focused A/B Testing For Improving Your Website Conversion Rate

May 6, 2025 by Rich Page

There are three major problems with A/B testing for improving websites: It doesn’t tell you why your visitors preferred the winning version. It only tells you which version won (if any). It doesn’t give you…

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‘Fix Broken Shit First’ Optimization For Improving Any Website

October 10, 2023 by Rich Page

There is an excellent new technique for quickly improving revenue and conversion rates for any website. It’s called ‘Fix Broken Shit First’ website optimization. And it works very well — fixing the most common broken…

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The Most (and Least!) Important Elements that Impact Your Website Conversion Rate

March 26, 2024 by Rich Page

There are now 100’s of elements to consider when improving your ecommerce conversion rate and sales. And it’s not just about A/B testing any more, there are many newer conversion rate optimization (CRO) techniques to…

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VWO Versus Convert: A Comparison From a CRO Expert

April 25, 2025 by Rich Page

Google Optimize was the most used A/B testing tool, but Google sunset it and it can’t be used as of Sept 2023. There are now so many A/B testing tools to choose from, but many…

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The Ultimate Guide to Conversion Rate Optimization (2025)

January 15, 2025 by Rich Page

The ultimate guide to conversion rate optimization, helping you increase conversion rates and generate much greater website revenue.

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The Best Landing Page Tools For 2024: Unbounce vs. Instapage vs. Leadpages

October 17, 2024 by Rich Page

Creating high-impact landing pages is essential to get better results from your online marketing efforts. There are many tools that can help you create effective landing pages with ease. But which is best? To help…

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The Ultimate Guide For How To Use Hotjar To Increase Sales

December 22, 2022 by Rich Page

Hotjar is a really powerful website analytics and feedback tool that reveals exactly what your visitors think of your website, including the most common issues they have, and what they like the most about it….

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What to Do When Your A/B Test Doesn’t Win: The Essential Checklist

May 14, 2025 by Rich Page

Unless you are an A/B testing and CRO expert, did you realize that most of your A/B test results won’t get a winning result? You may have even experienced this disappointment yourself if you’ve tried…

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20 Expert Tips for Becoming a Website Copywriting Pro

March 29, 2022 by Rich Page

When was the last time you gave your website text some love and made some improvements – your headlines and call-to-actions in particular? Making your text much more engaging and captivating is one of the…

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The Best Google Analytics Reports for Improving Websites

April 25, 2022 by Rich Page

Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources are performing. Nope. There is an even better use for it! It’s also really…

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10 High-Impact Ways to Boost Ecommerce Sales You Haven’t Tried Yet

March 29, 2022 by Rich Page

Do you work with an ecommerce website? Hopefully you’ve already tried some conversion rate optimization ideas to help increase your ecommerce sales, like A/B testing your call-to-action buttons or adding security seals in your checkout….

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20 Ways to Optimize Your Unique Value Proposition and Lift Website Sales Today

March 29, 2022 by Rich Page

What if I told you there is an element on every website that is crucial for increasing sales and conversion rates, but is often neglected by online marketers and online business owners? It’s your unique…

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Learn From The Best and Worst Websites In Super Bowl 2015 Ads

March 29, 2022 by Rich Page

If you are like me, just as important as watching the Super Bowl game are the Super Bowl ads! Ridiculous amounts of money are spent (and often wasted) in a matter of seconds, so I…

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12 Blog Mistakes Killing Your Leads and Email List Growth (and how to fix ’em)

March 29, 2022 by Rich Page

Helping create or market a blog for your business? I’m sure you realize that having one is essential for getting much higher rankings and traffic from Google. But how well are you converting your great…

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Why Your Website Redesign Will Fail to Lift Sales Much (And What To Do Instead)

March 29, 2022 by Rich Page

Planning on a website redesign soon? Hoping it will finally get the sales you’ve been hoping for? I’ve got some disappointing news for you. Unfortunately, most website redesigns don’t work as well as planned and…

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10 Inspiring Best Practices To Learn from High-Converting Websites

March 29, 2022 by Rich Page

Want great ideas for improving your website to get more sales or leads? From your current traffic levels? For inspiration and ideas to improve your website, look no further than these 10 best practices from…

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Just Launched: My New CRO Video Course – With First Week Discount!

March 29, 2022 by Rich Page

Today I'm excited to announce my new conversion rate optimization course! Over the last months I've been hard at work creating this CRO course for you all - in fantastic video format. My new course...

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Get a Homepage Conversion Video Review for Free – Limited Time Only

March 29, 2022 by Rich Page

Back by popular demand, I’m relaunching a special homepage review promotion. Free homepage conversion video reviews for a limited time! Until June 3rd 2016, I’m offering free homepage conversion optimization video reviews to help you…

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Top 30 CRO WordPress Plugins to Boost Your Sales and Leads

March 29, 2022 by Rich Page

Many websites are now built using WordPress – not just blogs! And if you are one of the hundreds of thousands using it to power their website, there are luckily now many WordPress plugins to…

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Just launched: My long awaited new website design (and a contest)!

March 29, 2022 by Rich Page

It’s finally live – my long awaited website redesign of rich-page.com! And you can win a website conversion review to help celebrate the launch! It’s been many months in the making, and is long overdue….

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How to Increase Your Conversion Rate If Your Traffic is Too Low for A/B Testing
VWO Versus Convert: A Comparison From a CRO Expert
25 Ways to Increase Online Sales Without Spending a Penny
OptinMonster Versus Other Lead Generation Tools Like Sumo
User-Focused A/B Testing For Improving Your Website Conversion Rate
‘Fix Broken Shit First’ Optimization For Improving Any Website
The Most (and Least!) Important Elements that Impact Your Website Conversion Rate
VWO Versus Convert: A Comparison From a CRO Expert

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