March 3, 2020 by
SEO and conversion rate optimization (CRO) are both very important, but are quite different, like Ying and Yang. Unfortunately, many people still don’t know all the differences, and why it’s important to do both for…
February 20, 2020 by
Using an A/B testing tool to improve your website conversion rates and sales? If so, that’s a great start… but you are probably gaining lower conversion lifts than are possible. Unfortunately many A/B testing tools…
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January 25, 2013 by
Wow. Have you noticed just how many online marketing related conferences there are now? The amount is growing, with new ones appearing each year, all around the world! These online marketing conferences are enormously beneficial…
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January 3, 2013 by
Happy New Year! Hopefully 2012 was a great year for you (and your online business)! It certainly was amazing for me – in April my co-author book with Tim Ash was released (Landing Page Optimization…
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November 6, 2012 by
Improving your website, increasing conversion rates and online revenue isn’t as easy as many think, and I’m sure you are beginning to realize that. It can be fraught with frustrations, bottlenecks, inefficiencies, mistakes and hair…
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October 30, 2012 by
Let’s face it. Everyone is busier at work (and home!) than ever before, and don’t get time to read as many good books as they would like. And my book is no different – many…
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October 18, 2012 by
When you think of testing and conversion rate optimization, one of the first and greatest names that will probably spring to your mind is Bryan Eisenberg. His ‘Call to Action’ book that he wrote with…
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March 3, 2020 by
The world-wide-web as we know it is now over 15-years old, and in this time we’ve seen some amazing improvements to website design. However, there are still some terribly designed websites that look like they…
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August 24, 2012 by
My book, ‘Website Optimization: An Hour a Day’ has now been out 3 months – I thought it’s time that I reveal some things that you may not realize or know about it already! It’s…
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August 16, 2012 by
Recent studies have shown that you have just FIVE seconds to engage and influence a new visitor to stay on your website. They will judge your whole website (often unfairly) in those 5 seconds just…
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July 18, 2012 by
How do you know if you are doing a good job testing and optimizing your website to increase engagement and conversion rates? How do you know what else you need to be doing? There are…
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July 6, 2012 by
Amazon.com are not only the world’s biggest online store, but they are also one of the pioneers of website testing – they were doing this before there were even official testing tools! They quickly realised…
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June 27, 2012 by
Let’s face it. Website ads have shown a real resurgence lately, with more and more online businesses using ads to generate additional revenue (even Amazon.com now has ads) or to promote content or products on…
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June 13, 2012 by
I am excited to announce a new giveaway starting today! To celebrate my new book launching last month, each month for the next 6 months, I’m going to be giving away an Express Website Optimization…
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June 7, 2012 by
Testing and optimizing websites to better engage and convert your visitors for your goals isn’t as easy as you might think. And it’s much more than just about doing A/B testing. There is a lot…
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June 2, 2012 by
There were some really great articles in the website testing and optimization world last week, so thought I would create a list of them for you to read this weekend (and a long one for…
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May 30, 2012 by
What testing tool are you using to optimize your website? And just how good is it? It’s important to figure this out, because there are some HUGE differences between the free offering from Google Website…
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May 24, 2012 by
“Website testing is easy”. I hear that all the time. Unfortunately it isn’t. There are many ways to slip up and make common mistakes when testing. To effectively test and optimize your website so that…
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May 20, 2012 by
Website testing and optimization is much harder than you think, and you need to use much more than just a good testing tool to do a good job of it. In fact, there are many…
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May 8, 2012 by
It’s with immense excitement that I am sharing the news that I just gave birth today… to my 360-page website testing and optimization book that has been baking for the last 18 months! Yes folks,…
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