February 16, 2010 by
I’m excited to announce that I’m going to be a co-author for a great website optimization book – its the 2nd edition of Tim Ash‘s great ‘Landing Page Optimization’ book! Tim contacted me last month to…
January 11, 2010 by
SEO. You have to love it – trying to outrank your competitors for top keywords. But lets face it. It’s morphing and changing by the week. Not only are search engine algorithms becoming increasingly complex and…
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December 29, 2009 by
Wow – 2009 – another year went by so fast again! There were many great website optimization blog posts last year from some great experts around the web, so I thought I would put together a list of…
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November 17, 2009 by
I am happy to say that after launching my first website optimization service three months ago, I have received great feedback and have some very happy clients. In particular, many people asked me for additional…
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September 17, 2018 by
Do you work with or own a local business website, like one for a lawyer or realtor? If so you have probably tried to make your website better than your competitors so that you capture…
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October 15, 2009 by
You have probably heard about those cool web tools that show you heat maps and exactly where your website visitors have clicked or hovered on your pages. Examples of these types of websites include CrazyEgg…
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September 17, 2009 by
Website testing is definitely a buzz word in the internet world – and rightly so – its a key part of any successful website optimization and improvement effort. However, I find the problem is that…
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August 22, 2009 by
In celebration of my new logo and site redesign, I am pleased to announce a brand new great service that will help improve your website, convert and engage more of your website visitors, and keep them…
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July 22, 2009 by
Facebook isn’t just here to make it easier to let your friends know what you are currently eating for lunch, and to find old high school crushes. Facebook is actually starting to build another true business model…
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July 1, 2009 by
Online communities are starting to take over the internet, and are now even more popular than blogs. From the giant online communities like Facebook and MySpace, to smaller niche online communities like Marketing 2.0 or…
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June 15, 2009 by
If you know how to use Twitter well, you can have some amazing success by networking you or your business on Twitter. And you can also do some serious damage to poor customer driven companies…
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June 1, 2009 by
The talk of the internet over the last few days has been over a strangely named new website called Bing.com. In case you hadn’t heard, its actually Microsoft’s brand new attempt at stealing back some of Google’s…
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May 14, 2009 by
Behavioral targeting – it sounds like something you would learn (and quickly forget) in college, right? But did you know that by using behavioral targeting on your website you can actually make your website visitors…
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May 8, 2009 by
Last week I finally got to attend the eMetrics Summit in San Jose, and attended some great sessions (and got to moderate some too – thanks to Jim Sterne!) In particular, I learnt about some…
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May 4, 2009 by
I am proud to announce that I am going to be attending and moderating sessions at the eMetrics Marketing Optimization Summit this week in San Jose! Thanks to the organizer and chief-in-charge, Jim Sterne for…
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April 22, 2009 by
A website homepage is like a cover of a book – many people will judge the contents of the site by looking at the homepage, often in a matter of seconds. And if it doesn’t…
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April 3, 2009 by
Coffee shops. Dentists. Plumbers. Caterers. Restaurants. Pet sitters. Golf courses. Auto repair shops. Dry cleaners. Beauty salons. Bars. Wedding planners. Electricians. What do businesses like these all have in common in a bad way? Well,…
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March 25, 2009 by
So, you may have just got a sale or a lead from your website. Great job. So you simply move on to getting the next new set of visitors to your website in order to convert these too, right? Well, actually,…
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March 11, 2009 by
I have used many web tools over the years, some not so good, some great, and some truly amazing. And one of the more recent tools that I am fascinated with is Clicktale – its…
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March 4, 2009 by
Being someone who optimizes and improves websites, I get countless questions all about what website optimization exactly is. Because of that, I have been gradually realizing that many, many people online still don’t know much about…
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