Google Website Optimizer Sucks?

If you are regular reader of my blog (and hopefully you are), you will have probably noticed by now that I am a huge fan of testing to build websites that truly meet visitors needs….

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Media Website Analytics Kick Start Guide

In Avinash Kaushik’s great web analytics book, he offers some web analytics kick start guides for different types of websites, including ecommerce sites, blogs and support sites. For some reason though, he doesn’t offer any specific…

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Engagement and the Death of Google Analytics

Google Analytics. Its free. Its great for measuring basic web site performance. Recently however, some small free web analytics tools have appeared, looking to better their offerings. And in one area in particular… engagement. As many of…

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