Convert vs VWO: An A/B Testing Tool Comparison From a CRO Expert

Convert and VWO are two of the leading A/B testing tools available today, but which one is best for your business?

I’ve spent over 15 years working in CRO and A/B testing, with hands-on experience using Convert, VWO, Optimizely and Adobe Target. In this comparison, I’ll share my experience with Convert and VWO, looking at their pricing, features, ease of use, reporting, support and overall value.

Unlike many A/B testing tool reviews, this isn’t based solely on comparing vendor feature lists. I’ve used both of these tools in real CRO programs and have compared them based on what actually matters when running experiments.

VWO versus Convert Comparison

This table will help you understand how VWO compares against Convert for the most important features.

Cost rating	6/10 Pricing details are not showing on their plans page but after creating an account, it shows plans start at $727/pm when paying annually for 100K users per month.	9/10 Plans start at $299/pm for their Growth plan when paying annually, including nearly all features any good A/B tester would need, including good targeting and triggering, and 100K users per month.
Test setup experience and usability	9/10 Great A/B test creation process, with very good user experience and onboarding. Simple to use visual editor and advanced code editor.	7/10 Good, but the user experience for the new visual editor needs improving, along with their onboarding. Code editor is great though.
Testing types available	8/10 A/B tests, split tests and multi-page tests are included in all plans, but MVT only in Pro plan and up.	8/10 A/B tests and split tests included in all plans. MVT and multi-page tests are only in Pro plan and up.
Test targeting and triggers	6/10 Good, but full and customized options for targeting and triggers only in their most expensive plans.	9/10 The most advanced and customizable targeting and triggers are included even in their lowest level plan.
Success metrics	9/10 Great – good selection of goals and metrics, including revenue.	9/10 Great – good selection of goals and metrics, including revenue.
A/B test reporting	8/10 Good reporting, but results segmentation only in pro plan and up.	9/10 Very good real-time results reporting and segmentation on all plans.
Customer support	7/10 Email support included in all plans, and phone and live chat in higher level plans. Account manager included in the enterprise plan.	9/10 Email and in-app messaging support included in all plans. Phone support and account manager included in the growth plan and up.
Overall rating	7/10 An excellent tool, but the most important features are only in their most premium plans, and are much more costly than Convert.	9/10 Very good tool that offers the lowest cost plans with the most features, although their onboarding and visual editor is not as good as VWO.
Free trial?	Get an upgraded 45-day free trial	Get a longer 30-day free trial

Now let’s get more detailed, with an overview of each of these tools including pros and cons.

VWO Review

The first A/B testing tool for you to consider is VWO. They are one of the pioneering A/B testing tools who launched in 2010. They initially started off as a low cost tool, but they now have many excellent features for advanced users.

In also expanded their offerings to include different plans with additional CRO tools, like heat maps, session recordings and surveys. Those tools are very useful for doing conversion research to create better A/B testing ideas.

VWO Pricing: 

They no longer show prices on their plans page, but I have taken them directly from the upgrade page in the tool.

In the tool upgrade section, these are the plan prices as of Sept ’26

• Growth: $728/pm billed annually, and 100k users.
• Pro: You have to request pricing to find out.
• Enterprise: You have to request pricing to find out.

This is for their VWO Testing plan only. Insights, Personalize and Rollouts are separate add-ons and increase the total.

Here are the pros and cons of the VWO Testing plan, which is the plan most of their clients choose.

VWO Pros:

• Intuitive user interface with great A/B test design wizard to help you get better results.
• Includes A/B test duration estimator tool which helps you see if you have enough traffic.
• Includes their very good ‘VWO Plan’ for managing and recording insights from A/B tests.
• Great integration between all the tools on their platform, including visitor recordings and surveys.

VWO Cons:

• While they now offer many CRO tools, the different plans and tools are confusing to understand.
• Advanced and customizatable targeting and triggers are only available in their most expensive plan.
• Report segmentation (for example by device or traffic source), is only available in pro plan and up.

VWO Rating on G2: 4.4/5 (as of Sept 2026)

Get an Upgraded Free Trial of VWO

I arranged a deal with VWO to give you a 45 day free trial, and you get 50% more users to test on during the free trial, and no credit card is needed to try all the features.

Convert Review

The other leading Google Optimize alternative to consider is Convert. They evolved from being a great low cost A/B testing tool to becoming one most popular A/B testing tools, with all the advanced features you need.

Convert Pricing:

They offer 3 plans, with additional features included in their higher cost plans. Here are the prices as of June 2026.

• Growth: $299 per month, paying annually (with 100K tested users)
• Pro: $420 per month, paying annually (with 250K tested users)
• Enterprise: You have to contact their sales team for customized pricing

These plan prices increase when you want more users per month. For example, the Growth plan increases to $560 per month if you want 250K users per month.

Convert Pros:

• Great for A/B testing pros, including a very good code editor for CSS and Javascript.
• Has the best value A/B testing tool plan for those who need over 200K users per month.
• The real-time reporting is very good and has excellent interactive graphs.
• It is one of fastest loading tools for website user experience, with no flicker experienced.
• For advanced users, you can switch between Frequentist and Bayesian stats engines.
• They have a helpful tool to import your A/B test history from other tools.

Convert Cons:

• The new visual editor is a bit too different and has some user experience issues.
• Their onboarding could be much better. That is being improved soon though.
• MVT and multi-page tests are not included in the Growth plan, only in higher plans.

Convert Rating on G2: 4.6/5 (as of Sept 2026)

Want a detailed look at Convert?

I’ve written a full Convert review covering its pricing, reporting, visual editor, targeting, pros and cons.

Get a Longer Free Trial of Convert

I have partnered with Convert to get their free trial extended from 14 days to 30 days, and no credit card is required to try all the features. You won’t find this deal anywhere else.

4 Questions To Discover Which Is Best For You

So what tool is better, VWO or Convert? As you can see from my comparison earlier, Convert now has the lead for features and pricing, but VWO also has its advantages. The simple answer is it really depends on your budget and your exact needs.

To find out which tool is best for you, ask yourself these 4 important questions:

1: How much can you afford? Are you willing to spend at least $299 per month on an A/B testing tool now that VWO no longer offers a free plan?
2: How many users do you need per month? Check how many you need per A/B test using this calculator then estimate how many users per month you need based on how many tests per month you want to do. Bear in mind that often 100K users will only be enough for 1 or 2 tests per month.
3: How advanced are your needs for targeting and triggers? For example, you may often need to set up A/B tests to target only repeat customers, or to trigger them to start based on clicks on elements like navigation or mini-carts.
4: Is cost your only consideration? How important to you is the best user experience, upgraded support, and better onboarding when using an A/B testing tool?

Then review each of these statements to see which A/B testing tool is best for your needs:

• Now that VWO no longer offer a free plan, the lowest cost option is $299 per month for the Convert Growth plan. This includes 100K users per month.
• If you are doing 5 or more tests per month, go with the Convert Pro plan of $560 per month which includes 250K users. The VWO cost is much more, as I estimate VWO Growth at around $1,817/month if we simply scale their 100K pricing.
• If you need customized or advanced targeting or triggers for your A/B tests, VWO is much more expensive as you need their Growth plan (starting at $727/pm billed annually for 100K users). Convert includes this even in their lowest cost plan.
• If cost and features aren’t your only consideration, and you want the best tool user experience with better onboarding, then go with a VWO plan, as they are currently better than Convert.

Both VWO and Convert don’t require credit details to sign up, so I suggest you check both out and see which of their limitations has the biggest impact on you.

Get a Free A/B Testing Tool Consultation

Still unsure about which A/B testing tool is right for you? I can help review your tool needs with a free CRO and A/B testing consultation, and give you a free CRO teardown with recommendations to improve any page on your website.

I’m a CRO expert with over 15 years of experience. I work closely with A/B testing tools like Convert, VWO and Optimizely, and have increased revenue for 100’s of online businesses with my A/B testing services.