The Best Website Survey Tools

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Gaining feedback and improvement ideas from your visitors and customers is essential to improve your website. A high-impact and quick way to do that is by creating surveys, as this helps you discover their needs and frustrations on your website.

There are now many tools for creating these visitor and customer surveys. But which are the best? I have created this guide to help you decide which is best for you, including the pros and cons for each tool.

So, lets get the ball rolling…

Typeform

Rating: 9/10
Price:
Free basic plan. Full plans starting at $35 per month.
Overview: Has recently become one of the most popular survey tools.  I highly recommend it as it uses conversational style questions which get higher survey completion rates.
Pros: Highly engaging and stylish surveys with great design customization options.
Cons: Removing branding is only available in the most expensive plan.

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Hotjar

Rating: 9/10
Price:
 Free basic plan. Full plans start at $29 per month.
Overview: This is the most useful tool for doing conversion rate optimization that includes many tools including surveys and polls.
Pros:
Also includes visitor recordings, heatmaps, incoming feedback, form analysis and funnel analysis.
Cons: The survey tool doesn’t have many design customization options, and is not that advanced.

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Survey Monkey

Rating: 7/10
Price: Free basic plan. Full plans start at $25 per month.
Overview: Was previously the biggest provider of surveys but has not really done enough to keep up with competitors.
Pros: Easy to use tool for creating surveys and includes survey creation collaboration options.
Cons: Only 10 questions and 40 responses in free basic plan, and no free trial for paid plans.

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Question Pro

Rating: 9/10
Price: Very good free basic plan. Full plans start at $85 per month.
Overview: A very good survey tool that offers easy set options and great survey analysis features.
Pros: Has the best free plan of any survey tool, including no branding and up to 1000 survey responses.
Cons: The design of the surveys is not as good as conversational surveys like TypeForm.

Get the Question Pro free basic plan

Survey Sparrow

Rating: 8/10
Price: Free basic plan. Full plans start at $19 per month
Overview: One of the better newer survey tools on the market and worth considering, with over 20,000 customers.
Pros: Very good design customization options and very easy to use survey creation options.
Cons: To get a reasonable amount of features you need to upgrade to $49 per month plan.

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Paperform

Rating: 8/10
Price: Free basic plan. Full plans start at $19 per month
Overview: Another one of the better newer survey tools on the market and has conversational surveys like Typeform.
Pros: Lower costs than Typeform. Also offers bookings, appointments and scheduling.
Cons: Customization options are not quite as good as Typeform.

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Google Forms

Rating: 7/10
Price: Free
Overview: If you have basic survey needs this is a great free tool, but it lacks customization options and many features of other survey tools.
Pros: One of the quickest and easiest tools for creating simple surveys for free.
Cons: Few customization options, and lacks many features other tools offer in free plans.

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So there we have it. A brief overview of the best website survey tools that are out there, and the pros and cons of using each of them.

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