Get More Revenue From Your Losing A/B Tests With a Free Review
Did you know that majority of A/B tests fail to get a winning result? The average win rate is only 12% for users of a popular A/B testing tool, and even the best CRO agency has only an average 40% win rate.
Even though you can often learn from failed A/B test results, many test results fail due to set up or analysis issues, often without realizing. The biggest reasons are often due to incorrect targeting, lack of triggers, or suboptimal test reviews, even if it’s a great test idea based on insights. These are mistakes even A/B testing pros make, so this means there’s a good chance you or your CRO agency are experiencing them too, without even realising.
I’m offering a free 30-minute review of one of your recent underperforming A/B tests to help turn it into a winner that increases your conversion rate and revenue.
How I Optimize Your Underperforming A/B Test Result
During the live review of one of your A/B tests, these are the key areas I cover with you:
- Trigger & Targeting Issues
Was your test shown to the right users, at the right time?
Common issue: Lack of element visibility trigger or poor audience targeting - Sample Size & Timing Problems
Was the test stopped too early or without enough data?
Common issue: Small sample size or ending the test as soon as results looked good - Goals & Segmentation Opportunities
Were you measuring the right outcome for the best business goal?
Common issue: Relying on vanity metrics or missing winners in key segments - Test Idea Quality Issues
Were the insights used strong enough to drive meaningful change?
Common issue: Ideas based on generic best practices with poor conversion research
To get started, you need to provide details of an A/B test that has underperformed for you. This should include your test hypothesis, the variations, who it was targeting, how it was triggered, and what the test results were.
What You Will Get From My Free Expert Review
This is what you will learn about your A/B test during the review:
- Easy to understand reasons for why your test underperformed
- Actionable ways to re-run the test to increase your revenue
- An understanding of how well you or someone on your team is doing for A/B testing
- Recommendations for switching CRO agency if you are using one that isn’t doing well



