One of the most pioneering and highest rated books about conversion rate optimization and improving websites
It’s a step-by step guide revealing essential conversion rate optimization techniques, tools, best practices, A/B test ideas and strategies needed to effectively improve the conversion rate of any kind of website and the revenue generated from it.
Even though it came out in 2012, the techniques and strategies in it remain highly relevant and effective, and are commonly used by leading conversion rate optimization experts.
It’s currently rated 4.4 out 5 stars on Amazon.com and is part of a great series of online marketing books called ‘An Hour Day’, including the highly rated ‘Web Analytics: An Hour a Day’ by Avinash Kaushik.
From optimizing calls-to-action and headlines to using advanced personalization and targeting techniques, it takes a unique approach by using best practices from web analytics, web usability and online marketing to help you get the most out of your optimization efforts.
Why You Will Love This Book:
This book is pretty unique – its a step by step guide to optimizing and improving any type of website, from ecommerce websites to media websites, no matter how large or small. And when I say optimize your website, i’m not talking about SEO, i’m talking about improving your website so that it engages your visitors better, increases your conversion rates, and generates you much greater revenue. Here are some highlights of what is included in it:
- Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching your visitors, and crafting a plan for what to test
- Walks you through testing many types of web pages including the homepage, product and lead generation pages, and checkout pages
- Guides you through important optimization areas such as optimizing calls-to-action, navigation, headlines and images
- Addresses advanced topics including mobile website optimization, paid search optimization, email marketing optimization, rich media, and more
- Includes hundreds of test ideas, 75 website optimization tools, and a website optimization checklist to help you with your efforts
Who it’s Great For:
Pretty much anyone that is involved with creating and marketing websites and wants to increase their conversion rates and make more money from their website – whether its for a small business website, or a Fortune 500 online business. It’s great for beginners, but also contains some great advanced best practices and A/B test ideas for seasoned online marketers to learn from.
Praise for the Book:
I’m honored to hear that people are loving this book, particularly some of the conversion rate optimization and analytics experts out there!
“In nine exciting chapters Rich shows you, soup to nuts, exactly how to leverage usability, testing, and web analytics to transform your organization and achieve magnificent success!”
—Avinash Kaushik, Digital Marketing Evangelist, and author of Web Analytics 2.0
“This book is a must-read for companies serious about site optimization whether you are new to the game or have tried it in the past. Follow Rich’s steps to avoid the common mistakes that will derail your efforts!”
—Jason Burby, Chief Performance Marketing Officer, ZAAZ/Possible Worldwide
“Rich Page provides a detailed road map for creating a powerful conversion improvement practice at your company. Get this book before your competition does!”
—Tim Ash, CEO of SiteTuners, and author of Landing Page Optimization