Weekend Reading: Great Website Optimization and Testing Articles

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There were some really great articles in the website testing and optimization world last week, so thought I would create a list of them for you to read this weekend (and a long one for those of you in England because of the Queen’s Jubilee – we get monday and tuesday off!) Oh, and I included a quick update of how my new book is doing too. Enjoy the weekend and the reading!

Top 5 Conversion Opportunities for Digital Marketers in 2012 (Infographic)
This new post from the great Adobe Digital Marketing blog outlines the top 5 conversion opportunities for online marketers from their recent industry study.

High Converting Website Tricks
Some great examples of some effective tricks to try on your website to increase conversion rates.

Conversion Rate Optimization and SEO – Together at Last
Very interesting post about how conversion rate optimization and SEO can get along well, increasing traffic and increasing conversions!

There’s No Finish Line in Website Optimization
Big fan of this viewpoint – I’m a huge believer that website optimization is a journey – not a destination! Some great tips in this article.

Conversion Optimization: Our New Series
I’ve been a long time fan of this blog, and this week they started a great new series of posts designed to help optimize blog conversion rates. Great stuff!

Econsultancy Q&A Session With Adobe’s Rich Page
I was honored this week to be interviewed on econsultancy.com – a fantastic resource for online marketers. Amongst other things, I reveal 3 quick wins for testers.

Goodbye Google Website Optimizer – Hello Google Content Experiments!
And finally some big news. Just after I did a blog post comparing Google Website Optimizer and Adobe Test&Target, Google announced they are merging GWA into Google Analytics!

Tim Ash with my book

Quick update for my new book:
Many of you have asked how my new book, ‘Website Optimization: An Hour a Day’ is doing, so here’s a quick update!