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User-Focused A/B Testing For Improving Your Website Conversion Rate

Last updated May 6, 2025 by Rich Page

There are three major problems with A/B testing for improving websites: It doesn’t tell you why your visitors preferred the winning version. It only tells you which version won (if any). It doesn’t give you…
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‘Fix Broken Shit First’ Optimization For Improving Any Website

Last updated October 10, 2023 by Rich Page

There is an excellent new technique for quickly improving revenue and conversion rates for any website. It’s called ‘Fix Broken Shit First’ website optimization. And it works very well — fixing the most common broken…
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The Most (and Least!) Important Elements that Impact Your Website Conversion Rate

Last updated March 26, 2024 by Rich Page

There are now 100’s of elements to consider when improving your ecommerce conversion rate and sales. And it’s not just about A/B testing any more, there are many newer conversion rate optimization (CRO) techniques to…
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VWO Versus Convert: A Comparison From a CRO Expert

Last updated April 25, 2025 by Rich Page

Google Optimize was the most used A/B testing tool, but Google sunset it and it can’t be used as of Sept 2023. There are now so many A/B testing tools to choose from, but many…
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