Exciting News: I’m Going to be a Website Optimization Author!

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lpo-book-coverI’m excited to announce that I’m going to be a co-author for a great website optimization book – its the 2nd edition of Tim Ash‘s great ‘Landing Page Optimization’ book!

Tim contacted me last month to see if I was interested in helping him out updating and writing new chapters for the second edition of his book – the first edition of the book sold so well (over 20,000 copies) that his publisher wanted him to do a 2nd edition done already.

I naturally  jumped at the chance to work with such a passionate website optimizer, and have already begun work on the book. The second edition is going to be updated and improved, and will feature much more new content relating to the optimization non-ecommerce websites, and also all the latest testing strategies and tips.  Tim has also just chosen another co-author to help us wordsmith and update some of the content – Maura Ginty, who has a great background in web content and editorial strategy.

For those of you unfamiliar with the first edition of ‘Landing Page Optimization’ book, it received rave reviews when it was first published in early 2008. It’s an essential guide for anyone (particularly online marketing folks) looking to understand how to improve the conversion rates of their websites and landing pages, and is full of great advice and tips for effective website testing. Tim is also CEO and president of SiteTuners.com who specialize in landing page optimization and testing services.

So needless to say, I’m very honored to be helping write this new book, and am very excited! We are also going to be making use of Twitter to ‘crowd-source’ this book, by asking our followers about their website optimization opinions, and best and worst website examples. So follow and stay tuned to Tim Ash’s Twitter and my Twitter for the latest on how you can get involved in the creation of this new book!