Convert More Visitors Into Revenue With CRO Services From An Expert

Many agencies offering CRO services are expensive. I’m much more affordable, and you get recommendations exclusively from me, not from an agency team with varying experience.

Over the last 15 years I’ve optimized conversion rates for 100’s of ecommerce businesses with big increases in online revenue and ROAS.

For every 100 visitors to your ecommerce website, only 1 or 2 of them will purchase

The majority of them will leave because they can’t find what they want, don’t understand why to buy from you, or encounter an issue, doubt or frustration that stops them from purchasing.

Most online businesses don’t know how to discover those reasons and ensure they purchase more often. That means you have tremendous opportunity to convert many more of them into revenue using CRO.

A CRO Expert With 15 Years Experience

Collaborate Exclusively With Me

High-impact CRO recommendations and A/B test ideas exclusively from me, not from an agency with a team of different levels of experience

Better Results From Conversion Research

Strong focus on visitor surveys, customer surveys, and user testing, leading to better insights, better performing A/B test ideas, and better conversion rates.

Lower Cost Than CRO Agencies

I collaborate with your design and development team to launch my recommendations, whereas agencies charge you for using their own teams.


Increase your revenue in 90 days or get your money back

How My CRO Services Get Better Results

My approach to CRO uses these techniques to get the best CRO results for your ecommerce website

Expert Website CRO Audit
Conversion Research for User Insights
CRO Success Flow
Website Improvement Roadmap

Example of single page CRO review

Expert Website CRO Audit

The main part of this is a 90-minute live website review. In this interactive screen share, I review all your key pages and give you high-impact recommendations to improve your conversion rate, revenue and AOV. This also helps reduce your customer acquisition costs and increase your ROAS.

My CRO audit improves your website in many ways, including higher converting product pages, tuned up user experience, better social proof, and removal of friction and barriers to ensure your visitors convert more often.

Conversion Research for User Insights

You cannot do effective CRO without understanding your website user’s main issues, doubts and hesitations. Without this you will just be guessing at what to improve and won’t convert them very often.

That’s why I focus on doing conversion research to discover this and generate much higher impact ideas for improving your website conversion rate and revenue.

CRO agencies don’t focus much on this and often don’t get good results.

Customer Survey

This discovers their biggest issues and conversion barriers

Visitor Survey

This finds their issues and what is stopping them from purchasing

User Testing

This gives detailed feedback and insights from your target audience

Visual Analysis

This reveals your visitor’s issues and bugs on your website

CRO Success Flow

To get best results on your ecommerce website conversion rate and revenue, you need a continual process that I call the CRO success flow. It ensures you discover and launch the highest impact website improvements and A/B tests.

Step 1 is doing conversion research to gain high-impact user insights. This then feeds into the CRO ideation step where improvement ideas are created. In step 3, the ideas are prioritized to ensure you launch improvements with highest impact. In step 4 the improvements are launched or A/B tested. Step 5 is to review, learn and iterate from what was launched or tested, which flows back to step 1.

Website Improvement Roadmap

The other main part of my conversion rate optimization approach is my website improvement roadmap. All of my recommendations from my expert CRO audit and conversion research are added to this.

It is essential for prioritizing my recommendations and then project managing them to ensure they get launched with highest and quickest impact on your ecommerce website conversion rate and revenue.

Recent Examples of CRO Success For Clients

If you get expert CRO services from me, you can get results like these on your website conversion rate and revenue



increase in conversion rate


in annualized revenue



increase in conversion rate


in annualized revenue



increase in conversion rate


in annualized revenue

“Rich Page: Website Optimizer has driven a 164% increase in our conversion rate, which totaled over $20,000 more revenue in just seven days. He provides regular reports and backs up his ideas with great results. We’re lucky to have him, and he’s proven his value ten times over.”

Jonathan Rugiero

Co-Founder & CEO, Manly Bands

Why Choose A CRO Expert Versus a CRO Agency

To make it easier for you to understand the differences I have created a comparison.

Rich Page: Website Optimizer CRO Agencies
Who You Work With Exclusively with me, an expert with 15 years CRO experience. This ensures highest quality and the best results on revenue. Varies. It can be from senior or junior team members, meaning you won’t always get high quality results.
Conversion Research Focused on visitor and customer surveys, session recordings and user testing to find issues, doubts and hesitations. Varies. Some only do click maps and session recordings, while some do costly research like interviews.
Who Does Design and Development Your own design and dev team. This reduces CRO costs significantly, and you keep the work in- house. The CRO agency’s design and dev team. This makes it much more expensive.
Who Pays for the CRO Tools I make recommendations for lower cost tools, like VWO and Hotjar, and you pay for them directly (under £300/mo). Tool costs are built in to agency fees, and you have no influence over tools used or the costs.
First 90 Day Costs £1.5K for CRO audit, or £10K to also include conversion research and collaborating with you to launch improvements. Varies. From at least £25K. This is for full service and includes design and creation of improvements.

Get a Free CRO Consultation and Teardown

Complete the form below and we will set up this free session. This is what is included:

  • How I can help you achieve conversion success and increase your online revenue
  • A 30-minute CRO teardown for a page of your choice with recommendations to improve it (worth £299)

Or you can book this free consultation directly on my calendar.

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FAQs About CRO