Conversion Research Gives Better Results Than Just A/B Testing
You cannot do effective CRO without understanding your user’s main issues, doubts and hesitations.
That’s why I focus on doing conversion research to discover this and generate much higher impact ideas for improving your website revenue. This includes visitor and customer surveys, and user tests. Most agencies don’t do this and focus on A/B testing using best practices, and often fail to get good results.
Without doing conversion research you will just be guessing at what to improve, and you won’t get very good results for improving your conversion rates and revenue.