Gain High-Impact A/B Test Ideas From A Conversion Research Expert
I focus on doing conversion research like customer surveys, visual analysis and user testing to generate better user insights, better performing A/B test ideas, and better conversion rates.
Most agencies don’t focus this much on conversion research and don’t get such good results on conversion rate and revenue.
You cannot do effective CRO without understanding your user’s main issues, doubts and hesitations
That’s why I focus on doing conversion research to discover this and generate much higher impact ideas for improving your website revenue. This includes visitor and customer surveys, and user tests. Most agencies don’t do this and focus on A/B testing using best practices, and often fail to get good results.
Without doing conversion research you will just be guessing at what to improve, and you won’t get very good results for improving your conversion rates and revenue.
A CRO Expert With 15 Years Experience
Increase your revenue in 90 days or get your money back
My CRO services are dedicated to increasing your revenue. If I don’t signicantly increase your revenue within 90 days, I’ll promptly refund your investment.
How My High-Impact Conversion Research Gets Better Results
My approach to CRO uses these techniques to get the best CRO results for your ecommerce website
Customer survey to discover their main issues and conversion barriers
The most important part of conversion research is to survey your customers to find out what nearly stopped them from purchasing and what they thought was missing or could be improved on your website. Once you discover these most common issues and conversion barriers, this helps create improvement ideas so that other users don’t experience them and convert much more often. I use tools like Hotjar and Survicate for creating this survey, which you then email to your customers to gather at least 100 responses.
Visitor survey to find their issues and what stops them from purchasing
You also need feedback and insights from your website visitors as it is essential to uncover their issues, frustrations and needs, in particular what is stopping them from purchasing. Discovering this helps create high-impact improvements so that other visitors don’t have these same issues and therefore convert more often, and generate more revenue for your website. I use tools like Hotjar for creating this survey using a pop-up on your website.
User testing to gain detailed feedback from your target audience
I set up and run user tests with your target audience to discover their detailed needs, frustrations, doubts and issues on your website. It also helps discover bugs on your website that need fixing. I create 10 user tests on desktop and mobile with questions and tasks to discover this, and I include screener questions to ensure the user testers belong to your target audience. I use tools like Userfeel and UserTesting for this.
Visual analysis to discover your visitor’s issues and bugs
I reveal how problems and issues with your visitor’s website journey decrease your conversion rates and revenue. For example I discover if users are missing important content lower down on your page and therefore need moving up higher, or are confused by any particular elements which need clarifying better. To do this analysis I set up click maps, scroll maps and session recordings to gain on your key pages, using tools like Microsoft Clarity and Hotjar.
Examples of Conversion Research Insights and Ideas
Here are some examples of 100’s of insights and related A/B test ideas you can gain from my conversion research service.
Insight
Visitor survey revealed that some visitors didn’t understand the returns policy and hesitated to buy.
Idea
This should be explained better and made more prominent on product pages.
Insight
Customer survey revealed that some customers nearly didn’t buy because they thought it was too expensive.
Idea
Create an A/B test on product pages to highlight the benefits and value better.
Insight
Customer and visitor survey both found that users wanted to see video of the products, not just photos.
Idea
Create an A/B test to include product videos in the image gallery.
Insight
User testing revealed that category page filters are not good enough to help visitors find what they need.
Idea
Add additional filters that user testers suggested to category pages.
High-Impact Ideas From Conversion Research Are Then Created and Prioritized
After doing this conversion research and reviewing the insights, I create high-impact A/B test and website improvement ideas. Then I add to them to a website improvement roadmap and prioritize them so that you know what to launch first that will have the biggest impact on your conversion rate and revenue.
Recent Examples of CRO Success For Clients
If you get expert CRO services from me, you can get results like these on your website conversion rate and revenue
19%
increase in conversion rate
£260K
in annualized revenue
44%
increase in conversion rate
£216K
in annualized revenue
164%
increase in conversion rate
$988K
in annualized revenue
“Rich Page: Website Optimizer has driven a 164% increase in our conversion rate, which totaled over $20,000 more revenue in just seven days. He provides regular reports and backs up his ideas with great results. We’re lucky to have him, and he’s proven his value ten times over.”
Jonathan Rugiero
Co-Founder & CEO, Manly Bands
Ready to Learn More? Get a Free Consultation
To learn more about my conversion research service and see if we are a good fit to work together, simply complete this form. We will then set up a time to discuss it, including some examples of conversion research I’ve done, and give you a free CRO teardown for a page of your choice on your website with some initial ideas to improve it.
Or you can book this free consultation directly on my calendar.
My Conversion Rate Optimization Books
