Conversion Research Gives Better Results Than Just A/B Testing

You cannot do effective CRO without understanding your user’s main issues, doubts and hesitations.

That’s why I focus on doing conversion research to discover this and generate much higher impact ideas for improving your website revenue. This includes visitor and customer surveys, and user tests. Most agencies don’t do this and focus on A/B testing using best practices, and often fail to get good results.

Without doing conversion research you will just be guessing at what to improve, and you won’t get very good results for improving your conversion rates and revenue.

Get a free conversion research consultation for your website

I focus on conversion research, not just A/B testing

• I’ve increased conversion rates and sales for 100’s of websites, including well known brands.
     

• I’m the author of two popular books about CRO, ‘Website Optimization: An Hour a Day’ and ‘Landing Page Optimization’ 2nd edition with Tim Ash.
• You get CRO help from just me, a seasoned expert. Not from a team of rookies or outsourced help.

My high-impact conversion research

I have been doing conversion research for several years now and have found these types of conversion research give the highest-impact website improvement ideas: 

In-depth survey feedback from your website visitors and customers

Feedback from your visitors and customers is essential to uncover their issues, frustrations and needs. To provide high-impact recommendations for improvement, I set up a short visitor survey on your site, and create a customer survey. 

User testing feedback from your target audience

I set up and run user tests with your target audience to discover their detailed needs, frustrations, doubts and issues on your website. This includes user tests on desktop and mobile. I then analyze the feedback to gain website improvement ideas. 

Extensive visual analysis of your visitor’s website journey

I reveal how problems and issues with your visitor’s website journey and common tasks impact your conversion rates and sales. I setup and anaylze click maps, scroll maps and visitor recordings to gain this insight on key pages.

Expert CRO review to find high-impact improvement ideas
Getting a CRO review from an expert is the fastest way of doing conversion research because they have experience of common user issues and problems. Often known as heuristic analysis, I’ve been doing these reviews for 15 years now. 

I then create and prioritize high-impact website ideas

After doing this conversion research I create high-impact website improvement ideas. Then I add to them to a website improvement roadmap and prioritize them so you know what to launch first. 

Recent examples of CRO success for clients

• My improvements for UnboundMerino.com increased conversion rate by 44%, which generated an extra $36K in revenue in just 2 months.
• One of my A/B tests for ManlyBands.com increased conversion rate by 164%, which generated an extra $19K in revenue in just 1 week
• One of my A/B tests for an online mattress retailer increased conversion rate by 66%, which generated an extra $50K in revenue in just 1 week. 

Get a free conversion research consultation

Complete the form below for a free consultation about conversion research for your website. I will also include a free CRO teardown for any page of your choice.