Significantly Increase Your Website Revenue With My Expert CRO Audit
A CRO audit is the fastest way of gaining high-impact website improvement ideas, and generate much better results than just guessing what to launch, or relying on ideas from analytics insights and what your competitors are doing. In the last 15 years, I have done CRO audits for 100s of websites, with a huge ROI and increase in revenue for them.
Often known as heuristic analysis, other CRO agencies offer these audits too, but for a far greater cost, and you could actually get a CRO rookie doing the audit, with limited results.
Improve Your Website in Many Ways With My CRO Audit
Higher converting product pages with improved usage of imagery and benefits
Tuned-up user experience (UX) including navigation, search, and checkout pages
Improved headlines, text and call-to-actions to highly captivate and convert
Better social proof, credibility, and risk reducers to help visitors buy first time
Removal of friction and barriers to ensure your visitors have no purchase issues
My CRO Audit Is Proven To Get High-Impact Results
Here are a few of my best CRO audit results on conversion rate and revenue for my clients.
19%
increase in conversion rate
£260K
in annualized revenue
164%
increase in conversion rate
$988K
in annualized revenue
“Rich Page: Website Optimizer has driven a 164% increase in our conversion rate, which totaled over $20,000 more revenue in just seven days. He provides regular reports and backs up his ideas with great results. We’re lucky to have him, and he’s proven his value ten times over.”
Johnathan Ruggiero, Co-Founder & CEO, Manly Bands
How My CRO Audit Gets Better Results
I’ve been doing them for 15 years and have figured out exactly what is needed for highest impact. My approach includes an expert website CRO review, an improvement roadmap with all my recommendations, and a Google Analytics insights report – no need for setting up heatmaps and session recordings. Here is what is included with my conversion rate optimization audit:
1: Expert Website CRO Review
The main part of my expert CRO audit is a 90-minute live review of your ecommerce website.
In this interactive screen share with you and your team, I give you high-impact recommendations to improve your conversion rate, revenue and AOV. This also helps reduce your customer acquisition costs and increase your ROAS.
I review your key pages and elements like your homepage, category pages, product pages, checkout, navigation, search and filters.
Example of the live website CRO review
To help you understand the types of recommendations I offer in the live website CRO review, here is an example of a single page CRO review for a product page. In the full CRO website review it includes all of your key pages and is completely personalized to your website.
2: Improvement Roadmap With All Recommendations
The other main part of my CRO audit is my website improvement roadmap.
All of my recommendations from my expert CRO review are added to this and then prioritized by highest impact.
It is essential for prioritizing my recommendations and then project managing them to ensure they get launched with highest and quickest impact on your ecommerce website revenue.
3: Google Analytics Insights Report and CRO Dashboard
To help gain even better CRO results, I include a Google Analytics insights report to look for high-impact opportunities. This includes a review of your top landing pages and traffic sources, and your checkout. It also includes a Google Data studio report with your key CRO metrics like conversion rate, add-to-cart rate, cart abandonment rate, AOV and revenue, with comparisons to previous month and year.
Examples of Improvement Ideas From My CRO Audit
These are some examples from previous CRO audits. The insights and ideas you will gain will all be 100% relevant and customized to your ecommerce website, and not just a list of ideas that could potentially work for any ecommerce website (that you often get with CRO audits from agencies that do CRO).
Insight: Product videos are good, but too low down the page and not prominent enough. Idea: Create an A/B test to include product videos in the image gallery.
Insight: Materials are hard to find on product pages, and are not very detailed. Idea: Create an A/B test on product pages to highlight the benefits and value better.
Insight: Too few images of products and the zoom feature does not work well. Idea: Add more imagery of product from different angles and fix the image zoom.
Insight: Not enough category page filters, and they are not very prominent. Idea: Create an A/B test to add additional filters and make them sticky as the page scrolls.
Why Choose A CRO Audit From An Expert Versus a CRO Agency
To make it easier for you to understand the differences I have created a comparison.
Rich Page: Website Optimizer
CRO Agencies
Who Does The Audit
Exclusively me, an expert with 15 years CRO experience. This ensures highest quality and the best results on revenue.
Varies by agency. It can be from senior or junior team members, with different experience levels in CRO.
What Is Included
Includes a 90-minute live review, website improvement roadmap, Google Analytics insights, and a CRO dashboard.
Varies by agency. Some give you just a PDF report or a recorded review, and some include both. No Google Analytics insights or dashboard usually included.
CRO Audit Costs
£1,499 for a full website CRO audit. Includes a 90-minute live review, website improvement roadmap, Google Analytics insights, and a CRO dashboard.
Varies by agency. Some charge from £5,000 for a full website audit, and some charge from £400 per page, although a full audit is recommended for best results.
These Online Business Are a Good Fit For My CRO Audit
These types of online businesses will get the most benefit from:
Ecommerce businesses already established and generating over £100K a month in revenue
Ecommerce businesses that can make changes quickly and have their own design and dev team
My CRO Audit Is Low Cost With Over 7X ROI
I’ve been doing these for 15 years so have discovered what elements have the biggest impact, with no need to set up things like heatmaps and session recordings, which cost more to setup and take a longer analyze. That is why I can offer a CRO audit for £1,499 and that is often half the cost of audits from other CRO agencies.
My clients have had huge increases in conversion rate and revenue from my CRO audit, with often over 7X ROI. I have created an CRO Audit ROI calculator so that you can see what this huge ROI could be for your online business.
Ready to Learn More? Get a Free Consultation
To learn more about my CRO audit and see if we are a good fit to work together, simply complete this form. We will then set up a time to discuss it, including some previous examples of CRO audits I’ve done, and give you a free CRO teardown for a page of your choice on your website with some initial ideas to improve it.
A CRO audit is the fastest way of gaining high-impact website improvement ideas, and gets much better results than guessing what to improve or copying what competitors are doing.
Often known as heuristic analysis, conversion audits have become an increasingly common offering from CRO experts and agencies.
Why should I choose your CRO audit instead of others?
I have 15 years experience in CRO, which is more than most CRO consultants or agencies have. Some only have a few years experience, so will give you limited CRO results from a conversion audit.
I also don't just use a CRO audit checklist like some other agencies use. My audit is customized depending on your type of website and your audience.
I'm also the author of two popular CRO books including 'Website Optimization: An Hour a Day'.
Why is conversion rate optimization important?
Not only does CRO help you optimize your website for an improved user experience, but it also allows you to gain better insight into your website visitors.
By doing CRO for your business, you’ll be able to:
Generate more sales on your website using existing traffic.
Maximize your ROI on marketing spend.
Reduce the cost of customer acquisition.
How long does it take to gain results from a CRO audit?
The CRO audit can be completed within 1-2 weeks. For seeing results on your website revenue, this all depends on how fast you can make the recommended improvements to your website, and usually the more design and dev resources you have, the quicker you can see results.
Which tools can help me get better CRO results
CRO tools help you understand and convert your website users better, and help improve CRO results.
It’s recommended to use qualitative and quantitative CRO tools such as:
