Gain High-Impact A/B Test Ideas From A CRO Visitor Survey
You cannot do effective CRO without understanding your user’s main issues, doubts and hesitations, in particular to find what is stopping them from purchasing.
One of the quickest and highest impact ways of discovering this is by doing a visitor survey. This helps create improvements so that other visitors don’t have these same issues and therefore convert more often, and generate more revenue for your website.
Without doing conversion research like this, you will just be guessing at what to improve, and you won’t get very good results for improving your conversion rates and revenue.
Get a free conversion research consultation for your website
How My CRO Visitor Survey Gets Better Results
After doing visitor surveys for many clients, I have discovered the best questions to ask that get the best results, and my years of experience creating A/B test ideas means you get better ideas created from the visitor survey insights.
Here are the four main parts of my CRO visitor survey
1: Visitor survey questions created for your website
I do a short review of your website so that I can create visitor survey questions that will result in high-impact feedback and insights. These will be customized for your website, and depending on what type of products you are offering, you will get 7-10 questions created for you.
Here is one of the very insightful visitor survey questions I often use:
2: Set up the visitor survey on your website and gather results
I then set up the survey in Hotjar which includes an onsite pop-up invitation so your visitors can take the survey.
I also suggest an incentive to offer your visitors to ensure a higher response rate. It would generate a minimum of 50 responses, depending on your website traffic levels (and you will need at least 20K users per month).
3: Insights and most useful feedback added to a results report
After collecting at least 50 responses from your visitors, I analyze them for issues, doubts, hesitations, praise and needs, and other interesting feedback. I then add key insights and the most useful feedback into a results report for you to review. This also includes the most common types of feedback mentioned by your visitors.
4: High-impact ideas are then created and prioritized
After reviewing the insights, I also create high-impact A/B test and website improvement ideas. Then I add to them to a website improvement roadmap and prioritize them so that you know what to launch first that will have the biggest impact on your conversion rate and revenue. You can see here some examples of improvements on a roadmap.
