Gain High-Impact A/B Test Ideas From A CRO Visitor Survey
You cannot do effective CRO without understanding your user’s main issues, doubts and hesitations, in particular to find what is stopping them from purchasing.
One of the quickest and highest impact ways of discovering this is by doing a visitor survey. This helps create improvements so that other visitors don’t have these same issues and therefore convert more often, and generate more revenue for your website.
Without doing conversion research like this, you will just be guessing at what to improve, and you won’t get very good results for improving your conversion rates and revenue.
After doing visitor surveys for many clients, I have discovered the best questions to ask that get the best results, and my years of experience creating A/B test ideas means you get better ideas created from the visitor survey insights.
Here are the four main parts of my CRO visitor survey
1: Visitor survey questions created for your website
I do a short review of your website so that I can create visitor survey questions that will result in high-impact feedback and insights. These will be customized for your website, and depending on what type of products you are offering, you will get 7-10 questions created for you.
Here is one of the very insightful visitor survey questions I often use:
2: Set up the visitor survey on your website and gather results
I then set up the survey in Hotjar which includes an onsite pop-up invitation so your visitors can take the survey.
I also suggest an incentive to offer your visitors to ensure a higher response rate. It would generate a minimum of 50 responses, depending on your website traffic levels (and you will need at least 20K users per month).
3: Insights and most useful feedback added to a results report
After collecting at least 50 responses from your visitors, I analyze them for issues, doubts, hesitations, praise and needs, and other interesting feedback. I then add key insights and the most useful feedback into a results report for you to review. This also includes the most common types of feedback mentioned by your visitors.
4: High-impact ideas are then created and prioritized
After reviewing the insights, I also create high-impact A/B test and website improvement ideas. Then I add to them to a website improvement roadmap and prioritize them so that you know what to launch first that will have the biggest impact on your conversion rate and revenue. You can see here some examples of improvements on a roadmap.
CRO Visitor Survey Pricing Options
I offer two types of service to meet different needs of online businesses.
Full service with questions, setup, analysis, report and roadmap
For the complete package it costs £1,000. This gives you the best results as it includes my analysis and A/B test ideas.
Basic service with only the survey questions created for you
If you want just my high-impact survey questions created, it costs £400. You then do the survey setup and analysis.
Results You Can Expect From Visitor Survey Insights
My ecommerce clients have had significant increases in conversion rate and revenue from A/B test ideas generated from my CRO visitor surveys.
19%
increase in conversion rate
£260K
in annualized revenue
164%
increase in conversion rate
$988K
in annualized revenue
“Rich Page: Website Optimizer has driven a 164% increase in our conversion rate, which totaled over $20,000 more revenue in just seven days. He provides regular reports and backs up his ideas with great results. We’re lucky to have him, and he’s proven his value ten times over.”
Johnathan Ruggiero, Co-Founder & CEO, Manly Bands
Ready to Learn More? Get a Free Consultation
To learn more about my CRO visitor survey service and see if we are a good fit to work together, simply complete this form. We will then set up a time to discuss it, and give you a free CRO teardown for a page of your choice on your website with some initial ideas to improve it.
