Gain High-Impact A/B Test Ideas From A CRO Visitor Survey
You cannot do effective CRO without understanding your user’s main issues, doubts and hesitations, in particular to find what is stopping them from purchasing.
One of the quickest and highest impact ways of discovering this is by doing a visitor survey. This helps create improvements so that other visitors don’t have these same issues and therefore convert more often, and generate more revenue for your website.
Without doing conversion research like this, you will just be guessing at what to improve, and you won’t get very good results for improving your conversion rates and revenue.