Get My Free Ecommerce CRO Roadmap To Increase Your Revenue

When I do an expert CRO website review for ecommerce websites, I create a CRO roadmap for them with all my recommendations for their website, prioritized by highest impact. This helps them understand what to launch that will increase conversion rates and revenue the most. 

I have now created a free version of my expert CRO roadmap that contains 80+ of my highest-impact ecommerce recommendations I offer. 

This isn’t a basic ecommerce checklist. It’s an expert CRO roadmap based on my 15 years of doing CRO for ecommerce websites. It helps you discover high-impact website improvement ideas that will have the biggest impact on your ecommerce conversion rates and revenue. Think of this roadmap as an advanced CRO ecommerce checklist. 

The Benefits of My Expert Ecommerce CRO Roadmap 

  • 80+ expert CRO recommendations for improving your ecommerce conversion rate and revenue
  • Prioritized by highest impact so that you know exactly what to launch and improve first
  • Examples from high-converting websites like,, and
  • Conversion research recommendations to gain user insights, like customer surveys and user testing
  • Filters for sorting by impact rating, page or element, status, ease of launch and more
  • Covers not just your website, but also your email automation flows, Google Ads and Facebook Ads
  • A section dedicated to measuring your CRO success with ecommerce key metrics

Below is an example of 5 of the 75+ ecommerce CRO recommendations in my roadmap. 

I’m An Ecommerce CRO expert With 15 years Experience

  • I’ve increased conversion rates and revenue for 100’s of ecommerce websites. 
  • I’m the author of two popular CRO books, ‘Website Optimization: An Hour a Day’ and ‘Landing Page Optimization’ 2nd edition. 

Recent Examples of CRO Success For Clients

What kind of results can you expect on your ecommerce conversion rate and revenue? If you get an expert CRO review from me, and not just this free CRO roadmap, you can get results like these: 

  • 44% increase in conversion rate for, and $216K in annualized revenue.
  • 164% increase in conversion rate for, and $988K in annualized revenue.
  • 19% increase in conversion rate for, and £260K in annualized revenue. 
  • 66% increase in conversion rate for an online mattress retailer, and $2.6M in annualized revenue.

How To Get Best Results On Your Ecommerce Revenue

My CRO ecommerce checklist will help you begin to increase your conversion rates and revenue. 

It’s important to realize that your ecommerce website will have many different opportunities and conversion issues to improve, in addition to the recommendations in my ecommerce roadmap. 

To get even higher impact recommendations including a custom ecommerce CRO roadmap for your website, I suggest you get an expert CRO review from me

I suggest that you also watch this overview video to understand how to get the best results from my expert ecommerce CRO roadmap. 


This Ecommerce CRO Roadmap Isn’t For Everyone

My expert CRO roadmap is not an ecommerce checklist with hundreds of basic best practices like you can easily find online. It’s a set of 75+ expert CRO recommendations for ecommerce businesses who are serious about increasing their conversion rates and revenue. 

This advanced CRO ecommerce checklist is best for these types of ecommerce businesses:

  • Businesses already established and generating over 100K ($ or £) a month in revenue
  • Businesses that can make changes quickly and have their own design and dev team

Just launched your ecommerce website, or run it in your spare time?
This roadmap will be too advanced for you, so do a search in Google for CRO ecommerce checklist, and you will find something more basic and more suitable.

Signup Below For My Free CRO Roadmap 

To request my free expert ecommerce CRO roadmap, simply complete the form below. If I think it’s a good fit for your type of ecommerce website, I will then contact you and send you the roadmap. 

Frequently Asked Questions

What are ecommerce CRO checklists?

A CRO checklist provides you with insight and ideas on how you can improve your conversion rate and turn visitors into customers.

Most of these checklists are free, or they require some form of sign up to get the free checklist.

These checklists allow you to audit your website and give you a better idea of what you can do to optimize your website to increase sales. 

What is an ecommerce conversion rate optimization strategy?

An ecommerce conversion rate optimization (CRO) strategy is a plan that helps you significantly improve your ecommerce store conversion rate and revenue.

It’s about doing your research and then developing a plan as to how you are going to improve your website one step at a time.

What is the process of CRO?

Let me take you through the CRO process that I have perfected over the last 15 years.

CRO should always start with conversion research. This will give you invaluable insight into your potential customers and how they behave when they visit your online store.

Your potential customers’ behavior  reveals what you need to do to optimize your website to turn them into more sales.

The next step in your process should be coming up with ideas based on your research—also known as CRO ideation—-that will help you improve your website.

You will then need to prioritize these ideas based on what will have the highest impact to what will have the lowest impact on your conversion rate.

After launching these improvements, I always A/B test as much as possible, depending on the amount of traffic you have, to see what works and what doesn’t.

Lastly, you would need to review, learn, and iterate from what you have implemented and this should feed back into your conversion research.

What is the goal of ecommerce conversion rate optimization?

The goal of conversion rate optimization (CRO) is to take your current conversion results and improve them by following various optimization methods.

With a good CRO strategy, you can increase your conversion rate and turn visitors into paying customers.

Whether you’re looking for more customers or higher average order value, CRO can help you get the results you’re after.

What is the average conversion rate for ecommerce websites?

The average CRO conversion rate for ecommerce websites is 2.35% across industries. This means that only 2.35% of all website visitors will complete their purchase and become paying customers. The rest of them will leave your website, and potentially buy from one of your competitors instead. 

Why chose my CRO roadmap instead of other checklist?

Over the last 15 years I have helped optimize 100's of ecommerce websites. This has put me in the perfect position to create a high-value roadmap for ecommerce brands that includes far more than the many basic free CRO checklists that can be found online.

How does my expert CRO ecommerce checklist work?

Once you have filled in the form on this page, I will check your website is a good fit to use my expert ecommerce checklist. 

If your website is a good fit, you will receive an email from me with your ecommerce checklist, which comes in the form of an intuitive spreadsheet.

If you’re not a big fan of spreadsheets, you don’t need to worry. I’ve made my CRO checklist very easy to use, with filters and drop-downs that will help you stay organized as you work your way through the list.

Using the ecommerce checklist, you can see which of my recommendations will have the highest impact, and you can assign that task a status. 

I’ve included a useful guide on how to use the checklist in one of the tabs of the spreadsheet in case you need help along the way.

As you work your way through the checklist, if you feel you need a more customized checklist, I can help. I suggest you get an expert CRO review for your ecommerce website, which is like a customized version of my expert CRO checklist. 

My expert CRO services will quickly improve your website sales and conversion rates


Conversion Optimization
Books I Have Authored

My Expert Website CRO Review
Increases Your Revenue
Or You Get Your Money Back

Phone: (323) 744 7150    (0771) 454 1221