A CRO checklist provides you with insight and ideas on how you can improve your conversion rate and turn visitors into customers.
Most of these checklists are free, or they require some form of sign up to get the free checklist.
These checklists allow you to audit your website and give you a better idea of what you can do to optimize your website to increase sales.
An ecommerce conversion rate optimization (CRO) strategy is a plan that helps you significantly improve your ecommerce store conversion rate and revenue.
It’s about doing your research and then developing a plan as to how you are going to improve your website one step at a time.
Let me take you through the CRO process that I have perfected over the last 15 years.
CRO should always start with conversion research. This will give you invaluable insight into your potential customers and how they behave when they visit your online store.
Your potential customers’ behavior reveals what you need to do to optimize your website to turn them into more sales.
The next step in your process should be coming up with ideas based on your research—also known as CRO ideation—-that will help you improve your website.
You will then need to prioritize these ideas based on what will have the highest impact to what will have the lowest impact on your conversion rate.
After launching these improvements, I always A/B test as much as possible, depending on the amount of traffic you have, to see what works and what doesn’t.
Lastly, you would need to review, learn, and iterate from what you have implemented and this should feed back into your conversion research.
The goal of conversion rate optimization (CRO) is to take your current conversion results and improve them by following various optimization methods.
With a good CRO strategy, you can increase your conversion rate and turn visitors into paying customers.
Whether you’re looking for more customers or higher average order value, CRO can help you get the results you’re after.
The average CRO conversion rate for ecommerce websites is 2.35% across industries. This means that only 2.35% of all website visitors will complete their purchase and become paying customers. The rest of them will leave your website, and potentially buy from one of your competitors instead.
Over the last 15 years I have helped optimize 100's of ecommerce websites. This has put me in the perfect position to create a high-value roadmap for ecommerce brands that includes far more than the many basic free CRO checklists that can be found online.
Once you have filled in the form on this page, I will check your website is a good fit to use my expert ecommerce checklist.
If your website is a good fit, you will receive an email from me with your ecommerce checklist, which comes in the form of an intuitive spreadsheet.
If you’re not a big fan of spreadsheets, you don’t need to worry. I’ve made my CRO checklist very easy to use, with filters and drop-downs that will help you stay organized as you work your way through the list.
Using the ecommerce checklist, you can see which of my recommendations will have the highest impact, and you can assign that task a status.
I’ve included a useful guide on how to use the checklist in one of the tabs of the spreadsheet in case you need help along the way.
As you work your way through the checklist, if you feel you need a more customized checklist, I can help. I suggest you get an expert CRO review for your ecommerce website, which is like a customized version of my expert CRO checklist.
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