VWO Versus Convert: A Comparison From a CRO Expert

Google Optimize was the most used A/B testing tool, but Google sunset it and it can’t be used as of Sept 2023.

There are now so many A/B testing tools to choose from, but many are very expensive. And unfortunately there are no good free options. The best two are currently VWO versus Convert.

I created this guide to help you decide which of them to use, as I’ve got 15 years experience in A/B testing.

It provides you with a side-by-side comparison of each tool, and a closer look at each one’s pricing and features.

And as I work so closely with both of these tools, you will also get exclusive deals for upgraded and longer free trials.

VWO versus Convert Comparison

This table will help you understand how VWO compares against Convert for the most important features.

Cost rating	6/10 Offer a very limited free plan with 50K users. The lowest cost plan is $490/pm paying annually, with 50K users, but has limited targeting, triggering and reporting.	9/10 Plans start at $299/pm for their Growth plan when paying annually, including nearly all features any good A/B tester would need, including good targeting and triggering, and 100K users per month.
Test setup experience and usability	9/10 Great A/B test creation process, with very good user experience and onboarding. Simple to use visual editor and advanced code editor.	7/10 Good, but the user experience for the new visual editor needs improving, along with their onboarding. Code editor is great though.
Testing types available	8/10 A/B tests, split tests and multi-page tests are included in all plans, but MVT only in Pro plan and up.	8/10 A/B tests and split tests included in all plans. MVT and multi-page tests are only in Pro plan and up.
Test targeting and triggers	6/10 Good, but full and customized options for targeting and triggers only in their most expensive plans.	9/10 The most advanced and customizable targeting and triggers are included even in their lowest level plan.
Success metrics	9/10 Great – good selection of goals and metrics, including revenue.	9/10 Great – good selection of goals and metrics, including revenue.
A/B test reporting	8/10 Good reporting, but results segmentation only in pro plan and up.	9/10 Very good real-time results reporting and segmentation on all plans.
Customer support	7/10 Email support included in all plans, and phone and live chat in higher level plans. Account manager included in the enterprise plan.	9/10 Email and in-app messaging support included in all plans. Phone support and account manager included in the growth plan and up.
Overall rating	7/10 An excellent tool with a basic free plan, but the most important features are only in their most premium plans, and are much more costly than Convert.	9/10 Very good tool that offers the lowest cost plans with the most features, although their onboarding and visual editor is not as good as VWO.
Free trial?	Get an upgraded 45-day free trial	Get a longer 30-day free trial

Now let’s get more detailed, with an overview of each of these tools including pros and cons.

VWO Review

The first A/B testing tool for you to consider is VWO. They are one of the pioneering A/B testing tools who launched in 2010. They initially started off as a low cost tool, but have recently added many excellent features for advanced users.

In also expanded their offerings to include different plans with additional CRO tools, like heat maps, session recordings and surveys. Those tools are very useful for doing conversion research to create better A/B testing ideas.

VWO Pricing: 

They have 4 different plans for their VWO testing tool. Here is their new pricing:

• Starter: Free with very limited features, and 50K users
• Growth: $490 per month billed annually, and 50K users
• Pro: $1127 per month billed annually, and 50K users
• Enterprise: You have to contact their sales team for customized pricing

These plan prices increase when you want more users per month. For example, the Growth plan increases to $718 per month if you want 100K users per month.

They also have these other plans for more advanced needs:

• VWO Full Stack – for doing mobile app and server side testing
• VWO Insights – includes CRO tools for session recordings, survey tools and form analysis
• VWO Personalize – for doing advanced personalization campaigns
• VWO Deploy – lets you deploy winning versions without needing development
• VWO Services – their agency handles all the A/B testing strategy, design and dev for you

Here are the pros and cons of the VWO Testing plan, which is the plan most of their clients choose.

VWO Pros:

• Their free plan is fine if you only have very basic A/B testing needs.
• Intuitive user interface with great A/B test design wizard to help you get better results.
• Includes A/B test duration estimator tool which helps you see if you have enough traffic.
• Includes their very good ‘VWO Plan’ for managing and recording insights from A/B tests.
• Great integration between all the tools on their platform, including visitor recordings and surveys.

VWO Cons:

• Their lowest cost plan now has quite limited features, which won’t be enough for most A/B testers.
• While they now offer many CRO tools, the different plans and tools are confusing to understand.
• Advanced and customizatable targeting and triggers are only available in their most expensive plan.
• Report segmentation (for example by device or traffic source), is only available in pro plan and up.

VWO Rating on G2: 4.4/5 (as of Sept 2025)

Get an Upgraded Free Trial of VWO Plus 5 A/B Test Ideas

I arranged a deal with VWO to give you a 45 day free trial instead of 30 days, and you get 50% more users to test on during the free trial, and no credit card is needed to try all the features. And when you sign up and contact me to let me know you used my link, I will send you a video with 5 personalized A/B test ideas for your website that will increase your conversion rate and revenue.

Convert Review

The other leading Google Optimize alternative to consider is Convert. They evolved from being a great low cost A/B testing tool to becoming one most popular A/B testing tools, with all the advanced features you need.

Convert Pricing:

They offer 3 plans, with additional features included in their higher cost plans. Here are the prices as of Sept 2025.

• Growth: $299 per month, paying annually (with 100K tested users)
• Pro: $420 per month, paying annually (with 250K tested users)
• Enterprise: You have to contact their sales team for customized pricing

These plan prices increase when you want more users per month. For example, the Growth plan increases to $560 per month if you want 250K users per month.

Convert Pros:

• Great for A/B testing pros, including a very good code editor for CSS and Javascript.
• Has the best value A/B testing tool plan for those who need over 200K users per month.
• The real-time reporting is very good and has excellent interactive graphs.
• It is one of fastest loading tools for website user experience, with no flicker experienced.
• For advanced users, you can switch between Frequentist and Bayesian stats engines.
• They have a helpful tool to import your A/B test history from other tools.

Convert Cons:

• The new visual editor is a bit too different and has some user experience issues.
• Their onboarding could be much better. That is being improved soon though.
• MVT and multi-page tests are not included in the Growth plan, only in higher plans.

Convert Rating on G2: 4.7/5 (as of Sept 2025)

Get a Longer Free Trial of Convert Plus 5 A/B Test Ideas

I have partnered with Convert to get their free trial extended from 14 days to 30 days, and no credit card is required to try all the features. You won’t find this deal anywhere else. And when you sign up and contact me to let me know you used my link, I will send you a video with 5 personalized A/B test ideas for your website that will increase your conversion rate and revenue.

4 Questions To Discover Which Is Best For You

So what tool is better, VWO or Convert? As you can see from my comparison earlier, Convert now has the lead for features and pricing, but VWO also has its advantages. The simple answer is it really depends on your budget and your exact needs.

To find out which tool is best for you, ask yourself these 4 important questions:

1: How much can you afford? Are you willing to spend at least $299 per month on an A/B testing tool, or will it be hard to get any budget for it?
2: How many users do you need per month? Check how many you need per A/B test using this calculator then estimate how many users per month you need based on how many tests per month you want to do. Bear in mind that often 100K users will only be enough for 1 or 2 tests per month.
3: How advanced are your needs for targeting and triggers? For example, you may often need to set up A/B tests to target only repeat customers, or to trigger them to start based on clicks on elements like navigation or mini-carts.
4: Is cost your only consideration? How important to you is the best user experience, upgraded support, and better onboarding when using an A/B testing tool?

Then review each of these statements to see which A/B testing tool is best for your needs:

• If you can’t get any budget for an A/B testing tool, and are okay with only doing 1 test per month, use the VWO free plan (unless you want to do targeting, as it only includes targeting by URL or device).
• If you are doing 2 or more tests per month (between 50K-100K of users per month), the VWO free plan will not include enough traffic for you. If you can afford to pay $299 per month, then use the Convert Growth plan as it includes 100K users per month.
• If you are doing 5 or more tests per month, go with the Convert Pro plan of $420 per month which includes 250K users. The VWO cost for the same amount of users is much more expensive for similar features, at $2032 per month.
• If you need customized or advanced targeting or triggers for your A/B tests, VWO is much more expensive as you need their enterprise plan (starting at $2032 per month for 250K users). Convert includes this even in their lowest cost plans.
• If cost and features aren’t your only consideration, and you want the best tool user experience with better onboarding, then go with a VWO plan, as they are currently better than Convert.

Both VWO and Convert don’t require credit details to sign up, so I suggest you check both out and see which of their limitations has the biggest impact on you.

Get a Free A/B Testing Tool Consultation

Still unsure about which A/B testing tool is right for you? I can help review your tool needs with a free CRO and A/B testing consultation, and give you a free CRO teardown with recommendations to improve any page on your website.

I’m a CRO expert with over 15 years of experience. I work closely with A/B testing tools like Convert, VWO and Optimizely, and have increased revenue for 100’s of online businesses with my A/B testing services.